We are living in a super fast paced world at the moment. Long gone are the days when post office box would matter. Those who attend business cocktails will agree with me that the first question you get when you introduce your business to a potential (customer, investor.....) is, 'Do you have a website?'
According to 2007 by Webvisible & Nielsen, the number one resource people use to finding local businesses are search engines. 9 out of 10 people will search your business name on internet search engines.
So here are some of the reasons why you should consider pitching a tent online and have an online authority
Internet is a perfect venue for business.
Internet has created a new economy, which by its explosive growth and sheer size already changed our perception of traditional way of doing business. Many people now prefer to sit and access their preferred goods or services from the comfort of their home(or office). This is especially perfect for your business if you are dealing consumer products.
If you take your online presence seriously, there is no better way to compete with “the bigs.” In fact, it is entirely possible to take a bite out of larger competitors’ volume. Make sure your online presence is all that it can be. Again, there are cost-effective ways to look like you really know what you are doing. Looking established will set you apart right from the start.
One of the main overhead cost for small business is marketing. I mean people need to know your business and the only way this can happen is if you let them know. So am here to give you the good news, you can do this for very little or no cost. On top of that, with the viral-ness of the web, your message can quickly spread from 1, to 2, to 10, to 100, to 1000 people in a matter of 24 hours.
Build your own brand and set yourself apart from the those in the same business. Companies like Amazon and Ebay have successfully created domination on areas, where just few years ago traditional brick-and-mortar companies were kings.
Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they’ve got to know who you are in the first place.
Provide better customer support.
Customer support is very important for any business. Customer acquisition and retention is one of the key factors of business value chain. This is made easier when your business is online as you can attend to your customer and answer their queries anytime anywhere. This means better customer satisfaction and increase of profitability. Also, one of the biggest advantages of online businesses is the ability to do business around the clock. This will increase sales of course.
Low start up costs.
You don't need much investment to have a website up and running.. There are many low cost tools available today, which can help you create sites from the very scratch. Many business portals allow you to build web sites from templates. You don't have to be a tech guru to do this. I had learn how to build a website sometime back and i can assure you its as easy as 123(I need a refresher course though). YouTube has millions of videos on how to build a website from scratch. Take advantage of that and do it now.
Social media sites like Facebook, twitter, Tumbler will require 0 capital to start up.
You don't have to run your entire business over the internet to benefit from online business opportunities. But, i strongly advise you to go live!